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 Florian London goes to WWD Magic Trade Show in Vegas


We always want to stay abreast of what is happening in Fashion and luckily for us we received a complimentary booth at the WWD Magic Trade Show as a result of winning the 2014 Independent design Awards – so we packed our bags and travelled to Las Vegas to showcase our collection at the show.






Welcome to Las Vegas 


Our drive from the airport to our hotel was amazing, we lost ourselves in the bright lights, numerous casinos and extravagance glitz and glam - Vegas is definitely not a dull city.







 On the day of the Convention – we were amazed by how big the show was. The convention took over the Las Vegas Convention Center and Mandalay Bay Convention center – our booth was located in the North Hall of the Las Vegas Convention Center. 






 Our Booth at the show


We were astonished with the feedback we received from visitors to our booth, the compliments we received for our quality and design aesthetics was marvellous. 










Permanent smile on Florian London Staff at all times





Other Exhibitors loved visiting our booth 





Treats at our Booth for Visitors




Filming and Photography at our Booth by the Show organisers.


We appreciate everyone that stopped by our Booth - and cannot wait to see our bags stocked by Stores in the US as a result of the show.



If you would like to apply as a Florian London Stockists - please email us at for more details.

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Why we love London...


Florian London Handbags are specially designed in London, each Florian Leather bag is sampled and made in London – we admire working and living in London and here are some of the reasons why:


Historic Architecture

From the modern London eye to the historic tower of London – two thousand years of history has produced buildings and traditions known to billions – as Londoners we casually walk through the Tower Bridge, look up at Big Ben to tell the time, admire great views of the Buckingham Palace – its all part of the furniture for us but we love it and it always remind us that we live in this beautiful historic city.






London is one of the most diverse cities in the world, over 300 different languages are spoken in London, a majority of Londoners are born outside the UK but we love London because despite this fact we are still a community and also come together when it matters. Another benefit of this diversity, of course is that there is always something good to eat!




London Parks

Here in London, you are never far from a park. London has more green space that any other major city in the World – We love taking a stroll in the beautiful and peaceful Hampstead Heath - you almost forget you are in a major city – Oh yeah forgot to mention that you can even swim in the ponds there!!! 


Fashion Capital

In 2012, London retained its title as the most fashionable capital in the world for the second consecutive year, partly thanks to the ‘Duchess effect’ and the extremely successful summer Olympics. We are always ranked in the top 5 most fashionable cities in the World. Looking around the Florian offices, we can feel the creative energy!






Home to Florian London

Its in the name, Florian London was birthed in London, we draw majority of our inspirations from this iconic city!




Individuality, vitality, commerce, tradition, entertainment, culture, iconic buildings, Fashion – London has it all and it will always be one of the world’s greatest cities to visit, work and live in. Lastly, London is a city of infinite possibilities and everyone is welcomed.


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Florian London celebrates double win at the annual Independent Handbag Designer Awards 2014

We are happy to announce that Florian London celebrated International  recognition this week, scooping two design prizes at the glittering Handbag Designer Awards ceremony, in New York

The International competition, originally founded to discover and spotlight independent designers, awarded seven winners from over 1,500 entrants and was judged by a panel of esteemed industry figures, including Deborah Lloyd the Creative Director of Kate Spade.


Florian London took home two of the coveted prizes including ‘Best in Overall Style and design’ and ‘Audience Fan Favorite’ for our striking leather Vienna Shoulder Bag in Electric blue. 


Our creative Director – John Edwards is overjoyed and excited with the results of the awards, overwhelmed with the idea of our line being carried in Bloomingdales and the exposure we will be receiving from InStyle Magazine. We are very much looking forwards to the months to come. A big thank you to all who supported us.


Each year awards are independently sponsored by brands such as Timberland, Guess and Instyle Magazine, offering the winners huge opportunities including apprenticeships and collaborations.  

As winners of ‘Best in Overall Style and Design’ and award measured on a brand’s unique and overall style, Florian London will now be stocked at leading department store Bloomingdales and be profiled in InStyle USA, in the influential September 2014 issue. Our range will also be shown at leading trade show WWDMAGIC in Las Vegas in August this year – giving our brand the fantastic platform to break into the US and International markets.


‘The Best in Overall Style and Design Awards’


InStyle Audience Fan Favorite Awards


Emily (the Fairy godmother of Handbag Designers) with Carlos Falchi


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How do i style my silk scarf?

Our collection of pure silk scarves will add elegance and neck appeal to your ensemble. We love silk scarves because it adds a little extra oomph and sophistication to your wardrobe – we are excited to share with you 4 ways to style your Florian London Silk Scarves. 


You can look chic and sleek by wearing your silk scarf around your neck - This elegant chic style will go well with formal evening wear as well as office or casual day wear. 


Tip: Drape it over your shoulders or tie a bandit around your neck



Your scarf on your head is one of the chicest ways to style your scarf, this styling trick is a no-brainer for the summer. But, it also looks majorly classy with winter layers. It can jazz up any hairstyle or even hide a bad one.  



  Tip: Twist and turn the silk scarf into a headband, turban, or a retro bonnet for an extra splash of chic.





 Wearing your scarf as a belt will add a unique flair to your outfit.



Tip: Simply pull it through your belt loops for that chic look



 Tying your beautiful silk scarves on your bag handles looks stylish and glamorous

Tip: Tie it in a bow around your Bag handle or wrap it around the handle to mix things up a bit.





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Bright is the new Black 

A bag is more than just a place to put your keys, phone and purse (and all your not so essential in-case I need it stuff we fill them with). A bag has the power to complete an outfit and add the wow-factor to the look. The wrong bag choice could also kill a look.




 One of the strongest accessory trends on the runaway this season are bright coloured bags, vibrant handbags are definitely having a moment. Here at Florian London, we address every fashion challenge in fabulous style, you can rest assured that we would style your wardrobe with an on-trend bag in current must-have colour palette.




Our Vienna Shoulder Bag is the perfect addition to your wardrobe, especially if your wardrobe is clean and understated- packed with simple white tees and plenty of black.




The Vienna Shoulder Bag is available in this season must have colour trend - Hot Pink, Electric Pink and Summer Tan.

Our Tips to wearing your Vienna Shoulder Bag

Match your Vienna with Neutrals

One great way to show off your Vienna shoulder bag is to pair it with neutrals, such as shades of brown, ivory, white or grey.

Pair your Vienna Brights with Dark Shades

Match your Vienna shoulder bag with dark colours tastefully, it will make you look elegant as well as bold at the same time. This is another chic fashion secret, which makes bright focal points stand out. Remember Black is not the only dark, experiment a little.

Free your mind

Ultimately, other than these tips, the best advice we can give is to free your mind, drop your hesitation and experiment with your Vienna Shoulder bag, and be sure to send your pictures to us at We are always happy to see your styling tips.

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 The Florian London team travels around the world to find the most exotic and exclusive materials, leather and fabrics for our bags. It is also important that we keep on-trend with each season style and colour palette. 

This month we travel to Paris for the PremiereVision show, it is one of the world’s largest Textile and fabric shows. We love attending this show because it is oriented towards trends of the future and we absolutely love scouting out must-have materials for our next collection.


We found some amazing samples and now can’t wait for them to arrive at our studio so we can get started on our next designs. What colours would you like to see in our next collection?


Anna - one of our designers at the show




We couldn’t leave Paris, without visiting  one of its oldest and most famous pastry shops - Laduree. We stopped by their shop just along the Champs Elysees just so we could indulge in their world famous macarons, with flavours like salted caramel, vanilla bean, raspberry, and leather…..the perfect sweet treat before heading back into London




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A London Valentine

Best of ‘what’s on’ in London this Valentines




Love it or hate it, Valentine’s Day is fast approaching, here at Florian London we want our customers to make the most of London during Valentines, whether you’re single and ready to mingle or part of a loved-up couple,  Valentine’s Day  is your chance to wear your heart on your sleeve and spoil your loved one or embrace the single scene and revel in Freedom.


Not only are we giving away a special gift with every purchase from Monday 10th till 14th February, Seat back and relax, as we also list the best of what’s on in London this Valentine’





Clos Maggiore is super popular with swoon-some twosomes because it's consistently voted the most romantic restaurant in London. With fairy lights, candles, mirrored walls and white blossom draped around the ceiling, you can see why. Its secluded Covent Garden location makes it a great pre-theatre option too.




ESPA Spa at Corinthia is one of the most beautiful, exquisite spas ever! Tried and tested by the Florian London Team.  On the edge of the River Thames, the Spa has been voted as the Best European Spa in The Times, The Sunday Times and The Sunday Times Magazine Travel Awards 2013

Facilities include 17 treatment rooms. 60-minute facial from £98, 50-minute massage from £95.





Go for something a bit different with the movie and dinner offer from Axis at the One Aldwych hotel. Enjoy a glass of champagne and a three-course meal, follow that with a movie in the hotel's luxury screening room - on Feb 14th they're showing the rom-com Enough Said.  Price: £95




Treat your self or someone special this Valentines with a gorgeous handbag or accessories from Florian London. All purchases would receive a lovely gift worth £70 from Monday 10th till Valentines Day.






If money is not an issue, why not visit Venice for the weekend. It is one of the most romantic cities in the world. Make sure you try the Gondola Ride, drift along the shimmering canals of Venice as you enjoy a relaxing moonlit ride with your partner. This romantic Italian staple takes you through the quaint churches, bridges, museums and shops of the city of water. Skim along the Venetian night then hop off for a romantic seafood dinner.

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 Valentine's Self Love  Campaign 

This year for Valentine’s Day, Florian London is celebrating self-love. YOU are an independent woman with sophistication and elegance. YOU work hard and put yourself out into the world everyday. And YOU maintain beauty, style and class the whole time you are doing it, by yourself and for yourself. YOU create your lifestyle, YOU create your career, YOU create your fashion.




Because YOU deserve it, romance yourself this year and give yourself a present that is designed specifically for YOU. Florian London’s high-quality fine-leather handbags are crafted with an independent woman in mind. Our products are made to balance both practicality and class, so that you can go about your day with ease and efficiency, equipped for the demands of your career and independent life, while maintaining impeccable style.

We aim to provide beautiful products for YOU, which are not only functional, but improve over time and with use. We make it our responsibility to select only the very finest hides to ensure our customers get a lifetime worth use of their leather products. Our handbags are created by genuine leather craftsmen and women, with conscientious attention to detail and very strict quality control to ensure the highest standards throughout the production processThe high-quality cotton lining of our handbags include pockets and interior detailing to secure your technology accessories in place. We pride ourselves on the ability to create products that are unmatched in design and style, so that YOU may have nothing but the best.




To celebrate this idea of loving YOU, we will be running a 2014 Valentine’s Day contest just for you! With every purchase of a Florian London handbag during the week leading up to Valentine’s Day, we will show you our love by giving away a FREE GIFT (Worth £70). To show how much we love you even more, on Valentine’s Day, we will ask YOU to share with us one thing you love about yourself, whether that be your lifestyle, your fashion, your career, or anything else you feel inspired to share! Also, tell us which Florian London product you feel best represents YOU and the beautiful qualities you have. The person who shares the most creative, inspired comment will win a FREE Rose Red Eleanor Style Tote, no purchase necessary!



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Our blogger series has been scouting round the world interviewing fashionable and stylish bloggers. this week we are interviewing Jessica, the fashion and beauty writer of the Beauty Room who also writes a beauty column for Metro Online



Tell us a little bit about your self and your blog

I'm an obsessed fashion and beauty writer, inspired and enthused by this wonderful industry and love nothing more than sharing my finds with my readers. I live and breath everything from the latest trends to makeup investments and my blog is the perfect place to document it all. 


What inspired you to start your blog?

I was inspired to start my blog after interning at British fashion houses, Vogue and Grazia, and during this time figured there's literally no better way to fully express my love for fashion and beauty than creating my own hub, and that’s when 'The Beauty Room' was born. 


What do you love most about blogging?

What I love most about blogging is being able to share my all time love of fashion and beauty with an audience who want to read about my fashion and beauty opinions, crazy thoughts and ideas. I also love learning from other bloggers, its a fashion community and one I embrace as much as possible. 


How many times a week do you post?

I post on my blog on average twice a week depending whats going on in the industry, during fashion week I'll be posting daily.  But I post on instagram everyday, the visual power of instagram and blogging is infectious and has helped me expose my blog in a great way. 


Can you describe your personal style and its influences/inspiration?

I'd describe my style as classic, chic but with a vintage edge. I'm totally inspired by Alexa Chung, Kate Moss and Carine Roitfield and of course Audrey Hepburn is my all time most loved fashion icon. 


A fashion rule you never break

It's either legs or chest, never both and never with red lips. 


What is your favorite bag from the Florian London Collection?

My favourite day-time bag from the Florian London collection is the Faith leather tote in Rose Red and by night of course my beloved Alice Clutch in black patent. 



What’s your next fashion must have?

My next fashion must have is a set of rose gold stacking rings, something I can wear everyday to compliment by style and add some gold edge. 



Who does your amazing photography?

My personal photographer is Toby Trice, he's truly amazing. His work is impeccable and I'm so fortunate to be able to work with such a talented photopgraher especially with the exciting plans 2014 holds there's lots in store for The Beauty Room. 




Where do you see your blog in the next five years?


I would love to see my blog featured on Vogue's top blogs! After interning there and being inspired by the editors I worked with I would love nothing more than to be recognised as one of their most loved bloggers.


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The Eleanor Doctor Bag features in UK leading trade Magazine: Boutique Magazine. The Eleanor was described as a must-have Carry On.

 ‘Perfect for work and pleasure, make a sound investment for any wardrobe for AW13 and beyond’.


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Fearne Cotton's 'easy chic style' is fast becoming a major style crush for fashionista's all over Britain.

She is a great style icon for women, her relaxed and fun attitude to style encourages women to try new things and be confident in their own style decisions.

‘I love dressing up for stuff that you don’t need to dress up for. Whether I'm going to the shops, chatting on the radio or meeting a friend for coffee, I’ll wear stilettos, red lipstick, hair bows, whatever, because it’s fun to make everyday fashion more over the top than it needs to be....'

So it came as no surprise that she couldn't resist the beauty and practicality of our Eleanor Doctor style Tote. Fearne Cotton has been seen with her Florian London Eleanor Bag on several occasions.

Impress everyday with your own Eleanor tote bag and ooze that effortless style as Fearne Cotton.




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